— Hana Tran Byck
User Experience & Design
Here's an overview of my skills, qualifications and work experience
Skills & Qualifications
Wireframing, Rapid Prototyping, User Flows, Usability Testing, Personas, Interviews/ Surveys, Journey Mapping, Site Maps, Storyboarding, Competitive Analysis
Visual Design, Interaction Design, User Interface, Native Mobile designs (iOS, Android), Design Systems, Atomic Design, Brand guidelines, Accessibility design & Print Design (Branding/Identity)
Sketch, Illustrator, Photoshop, Indesign, InVision, UXPin, Flinto, Proto.io, Axure, OmniGraffle, Google Apps, Keynote, Jira, Asana, Trello, Basic HTML/ CSS,
Lead Product designer
schoology New York, NY // june 2017 – JANUARY 2019
Schoology is a Learning Management System for K-12 schools, higher education institutions, and corporations that allows users to create and share valuable, engaging content to improve student performance, foster collaboration and personalize learning.
Led the design for one of Schoology’s main products, the Learning Management System (LMS)
Designed interfaces, interactive prototypes and workflows for LMS web and native applications
Worked closely with product management team to define business requirements and user needs, and used different UX methodologies to translate insights into concepts and elegant interfaces
Conducted user interviews, created workflows and ran usability tests to uncover pain points. Iterated and evolved solutions and designs on features post implementation with additional interview and tests
Mentored and worked with junior team members on projects with varying complexities to help them navigate through and solve difficult design problems
Owned the design and implementation of Schoology’s Design System which included atomic design methodology, a style guide, illustration and art direction, with responsive and accessible features
SENIOR UI/UX DESIGNER
Yieldmo New York, NY // February 2016 – june 2017
Yieldmo is a Google Ventures startup that builds mobile advertising products driven by design and data. Yieldmo aims to elevate the digital advertising experience for consumers, advertisers, publishers with consumer-friendly mobile ad formats.
Responsible for the full spectrum of design work for complex web applications, from ideation, wireframes, prototype and fidelity mockups to product release
Designed, prepared, and facilitated workshops with internal and external stakeholders
Collaborated with product and project managers to translate requirements into workflows and designs
Worked closely with engineering to develop, build and ship final products.
Conducted usability testing for early stage and MVP products
Lead the redesign of Yieldmo’s client facing “Ad Builder” application, as well as other internal ad bidding tools
Created a design system, UI library toolkit, and brand visuals, and led the initiative to create a consistent design language across the entire organization
Mentored and worked with junior designers on various internal projects.
SENIOR UI/UX DESIGNER
CRitical mass Toronto, ON // March 2015 – January 2016
Developed a design system for Citibank’s suite of global products, which included a web-based style guide and UI toolkit
Collaborated with other designers, product managers and software engineers to build accessible UI components
Created wireframes, information architectures and responsive prototypes
Architech Toronto, ON // October 2013 – February 2015
Defined user experiences, created personas and conducted user research for Architech’s consulting clients
Designed multiple design systems and UI toolkits for clients, which were all accessible, and WCAG 2.1 compliant
Collaborated with a cross functional team of software engineers, product managers, product designers, and marketing specialists in an agile environment
Delivered UI and UX designs, developing initial concepts and prototypes into final shipped products
Clients: Freedom Mobile (formally known as Wind Mobile),
Serco (drivetest.ca), CDK Global, & Porter Airlines.
Mobile UX & UI Designer
Kinetic commerce Toronto, ON // February 2012 – September 2013
Designed websites, Facebook applications and mobile applications for iOS, Android, Windows Phone for Kinetic Commerce’s clients
Provided mockups, wireframes (low & high fidelity), specs, and assets to engineering team
Worked with the product management team to create requirements, concepts, and final designs for our clients
Clients: AOL Huffington Post, LG, blogTO, PizzaHut, Sunnybrook Hospital, Access Copyright, TD Canada Trust, Oral B & Microsoft.
Boom! Pay your tab New YOrk, NY // PRESENT
Created a UI kit and Design system for Boom’s POS application
Worked with product owner to design new workflows including tipping flows, add to order flows, and payment flows.
Created UI screens for mobile and tablet apps
Zuulu New YOrk, NY // PRESENT
Zuulu is an media based culture experience, aggregating all it’s content from Youtube and was created to re-imagine the way we think about film in a more curated form. All of Zuulu’s stories are produced by people with a unique story to tell from different cultures.
Conducted workshops and brainstorming sessions with founder on strategy and direction of app
Worked with founder closely to understand the pain points and users experiences for application
Created UI patterns
Created a UI kit and Design system for Zuulu application
Worked with product owner to design new workflows for app (sign up flows, login flows, learning about users flows, share, main user actions, direct messaging)
2008 – 2012
Before getting in product design, I was (and still am!) a visual designer. I spent 5 years in the advertising and graphic design community after graduating from design school. I worked at various agencies, design boutiques and in house firms specializing in print, editorial, branding (corporate identity) and websites/microsites, on projects for clients like Virgin Mobile, Heart and Stroke Foundation, Quiznos, and Cadillac Fairview.
Below are some agencies and clients I’ve worked with.
FREELANCE VISUAL DESIGNER
Creative niche // 2008 – 2012
Clients: Heart & Stroke Foundation, Virgin Mobile, Quiznos, St Lawrence Market, Food Network, Coca Cola, Minute Maid, Canadian Tire
FREELANCE VISUAL DESIGNER
Genesis XD // October 2009 – January 2010
Clients: Cantax, Heart & Stroke Foundation
Premise (formally known as Pylon) // july 2008 – june 2009
Clients: Cadillac Fairview, Chaitons LLP, Silver Circle, GWL Realty Advisors.
Youthography // February 2008 – july 2008
Clients: Fido, Microsoft Zune, Venus Embrace, Rockstar Hotel, Mattel & Vice Magazine